Search Engine Optimization, commonly abbreviated as "SEO" is a series of processes carried out systematically that aim to increase the volume and quality of traffic through search engines to a particular website by utilizing the work mechanism or search engine algorithm. The goal of SEO is to place a website in the top position, or at least the first page of search results based on certain targeted keywords. Logically, a website that occupies the top position in search results has a greater chance of getting visitors.
In line with the growing development of the use of the internet as a business medium, the need for SEO is also increasing. Being in the top position of search results will increase the chances of a web-based marketing company to get new customers. This opportunity is used by a number of parties to offer search engine optimization services for companies that have a business base on the internet.
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